Quince E-commerce Acceleration

12/1/2021 · E-commerce

Impact: Shipped a testing independence framework that sped releases by 98%, lifted Lighthouse from 34 to 76, and drove 40% conversion growth

Stack: React, TypeScript, Gatsby, Node.js, Contentful, AWS Amplify

Overview#

Architected a development-testing independence framework for Quince.com using React, Gatsby, and AWS services, enabling near-parallel QA and boosting release velocity by 98%. Raised Lighthouse scores from 34 to 76, improving bounce rate and powering a 40% lift in conversions. Partnered with growth to deliver SEO wins that brought in 1.8M+ monthly users and $1.9M+ in recurring revenue. Led the frontend team through a micro-frontend strategy, spun up an A/B experimentation platform that lifted revenue conversion by 20%, and introduced a weekly reporting stack that accelerated data-driven decisions by 1.5x.